Why We're Building ROOT: A New Creative Infrastructure for a New Creative Era
Artists don't just need opportunities. They need infrastructure.
Infrastructure that is artist-owned, values-aligned, and capable of supporting the way creative work actually circulates today.
That is why we're building ROOT with our partners at Number 0.
ROOT in Practice
You're leaving a show. Something moved you. You're still inside it. Maybe you want to support the cause. Maybe you want a remembrance. Maybe you want to gift the experience to someone who wasn't there. For $30 — the cost of merch you'd have bought without thinking — you can do all three. A scratch card with two codes: one that unlocks the work on your phone, and one to give to anyone you choose. You get to bring the work home. Whether it's a film, a performance, a show, it travels through you, to someone who needs to experience it.
And when you buy it, something else happens too. The money flows directly into the ecosystem of the project: to the artists and collaborators, to the communities and causes at the heart of the work, and to the early believers who put in $50 or $500 when it was just an idea.
No platform deciding who sees it. No algorithm choosing what spreads.
This is what it means to ROOT a project from the ground up.
What We're Building
An open toolkit. A purchase portal. A smart contract layer. A flagship proof of concept launching at Venice Immersive 2027.
